Showcasing its latest phones and wireless services in today’s world of mobile-first dating and relationships, Sprint leveraged Valentine’s Day to promote their devices as “Tools for Love”. This online experience allowed users to send their special someone a variety of personalized messages and romantic surprises via the suite of features in the interactive toolbox.
The “Seductive Serenader” function enlisted the assistance of legendary Isaac Hayes to dish out a hot, sexy serving of soul. Personalized by Isaac’s silky baritone addressing each recipient by name, customized songs could be sent via email or phone call directly from the website. And “TXT Romantifier” gave even the most inept Valentine’s date a way to spice up their text messaging game, automatically setting the mood by adding poetry to their prose.
Cannes Lions
• Cyber Lions Finalist, Viral Marketing
Creative Review Annual
FWA Awards
• Winner, Site of the Day
• Winner, Mobile Communications
