Panasonic’s C3 Series of multifunction copier/printer/scanner/fax machines were offered in a range of vibrant colors, aimed at livening up the otherwise stale gray and beige hues usually found in the copy rooms of most office environments.
This multi-industry B2B microsite was created from a blank slate in an effort to break away from the existing mold of the company’s other product websites of the time. We also developed custom branding elements and animated logos that contributed to the product line’s uniqueness in the marketplace.
As the UX & Design lead on the project, I handled all strategic planning documentation, wireframes, and site design, working closely with a small team of animators and developers to bring the project to life in support of the successful C3 product launch.
