Panasonic’s C3 Series of multifunction copier/printer/scanner/fax machines were offered in a range of vibrant colors, aimed at livening up the otherwise stale gray and beige hues usually found in the copy rooms of most office environments. This multi-industry B2B microsite was created from a blank slate in an effort to break away from the existing mold of the company’s other product websites.
As the UX & Design lead on the project, I handled all strategic planning documentation, wireframes, and site design, working closely with a small team of animators and developers to bring the project to life in support of the successful C3 product launch.
