Hoodskein x Parallel 34

Hoodskein is an outdoor sports equipment brand that started out producing slip-on snowboard covers, a category that hadn’t previously existed in the marketplace. Their product was a neoprene skin that hugged the board and protected the edges and wax for easier transport. I created their original logo, leveraging a snakeskin texture that helped convey the function of the product while also appealing to the bold, edgy graphic sensibilities of snowboard consumers.