CEWT x Parallel 34

I designed the logo and printed collateral for CEWT (pronounced “cute”), a New York based fashion startup. They wanted something that felt contemporary and clean, yet fun. The letterforms started out as hand-drawn sketches and were ultimately plotted out so that the final geometry fit together as a continuous object made up of linked elements, like stitching or cursive letterforms, but not stuffy or overly stylized. Embossed and die-cut details were also used on printed pieces as a complementary detail that helped to echo the designers’ elevated aesthetic.